Custom color in Austin, built around your face and your tone.
Balayage, lived-in blonde, gloss, and correction, designed to grow out softly so you are never chasing a line.
If you've had this before, some of this might sound familiar.
Color picked from a photo that was never going to look like that on you.
Most color decisions start with a reference picture, not with your actual undertone. The formula can be technically correct and still be the wrong color on your skin.
Color you cannot keep up with.
A look that needed a touch-up four weeks after you got it, and you already knew it walking out. The maintenance window has to be part of the plan, not something you find out about later.
Brass, fade, or damage nobody warned you about.
You agreed to a color and inherited a problem. That conversation should happen before anything touches your hair, including what your hair can hold without paying for it later.
Custom Color, built around you.
Color matched to your skin, not the trend.
Before I mix anything, I look at your undertone, your features, and how you actually want to live with the color. The goal is a shade that looks like it belongs on you.
Built around how often you can really come in.
Some clients are back every six weeks. Some need six months. I design the placement around your real schedule, so it grows out softly instead of looking neglected.
I will not push your hair past what it can hold.
If your hair is not ready for the look you want, I will tell you honestly, and we will build a plan across two or three visits instead of forcing it in one.
Three steps. No surprises.
The planning call
A free 15-minute video call to talk through your hair history, your goals, and a realistic investment range before anything is booked.
Your color appointment
Every formula, tone, and placement decision is made around you, in the chair, and I talk you through each one as we go.
Your care plan
Before you leave, I walk you through how to protect the color at home and when to come back for your next visit.
Renata Cruz.
I spend most of my time on color because it is where the listening matters most. Undertone, lifestyle, hair history, the things that decide whether a color works for months or turns into a problem in six weeks.
Twelve years in, I still start every new color client the same way: with a planning call, not a formula.
This is for you if…
- 01You have never had color you actually loved on you.
- 02You are tired of brass or fade showing up weeks before your next appointment.
- 03You want low maintenance but most stylists default you into a high-upkeep look.
- 04You have gray, texture, or past color concerns nobody has really listened to.
- 05You want a colorist who explains why before she starts mixing.
Color you actually recognize as yours.
The best color is the kind you forget is color. It looks like you in better light, and it never feels like you are wearing someone else's hair.
What clients say
“The planning call alone sold me. No one had ever explained my hair to me like that. Two years later I would not see anyone else.”
“I came to Renata after years of leaving salons in tears. She actually listened, made a plan, and my hair has never looked or felt better.”
Custom Color in real life.
Common questions about custom color
Most salons book your color before they really know your hair. I start with a free planning call so the color is designed around your undertone and the maintenance you can actually keep up with.
Let's talk about your custom color.
A free 15-minute video call. No commitment either way.
Book your free planning call