Intentional websites,
made for beauty pros.
Every part of your site has a job: show your work, list your prices, answer the questions clients ask you all day, and make booking you easy. We design it, write it, and host it for you.
Done for you · Hosted · Edits included
The problem
You answer the same questions every day. How much is it, do you have Saturday, how long does it take, where are you located. That's time between clients you never get paid for. A link in your bio doesn't answer a single one of them, and it has never booked anybody.
Your prices live in your DMs
Every new client asks what it costs. You type the same answer all day, for people who may never book.
A link in your bio sends people away
A stack of buttons doesn't show your work or answer a question. People tap around, then they leave.
The site you started is still half-built
You paid for a builder, got partway in, and it still doesn't look like your work. So it sits there.
A pretty page that does nothing
It looks fine and that's it. No prices, no answers, no easy way to book you.
What it does for you
Every part of your site has a job.
Most of us were never shown what a website is supposed to do, so it ends up last on the list. Here is what yours does, piece by piece.
First impression
Shows your best work right away.
A real client you made happy, and the town you work in, right at the top. A visitor trusts you in seconds, and Google learns where you are.
Who you are
Introduces you.
A short hello and a photo of you. People book people, so a stranger walks in already feeling like she knows you.
Your prices
Answers how much.
Your services and what they cost sit right on the page, so the question that fills your DMs is answered before anyone asks it.
Your work
Proves you're worth booking.
Your before-and-afters and real words from your clients do the convincing for you.
Common questions
Answers what everyone asks.
Does it hurt, how long does it last, what if it's my first time. All answered on the page, so fewer messages land on your phone.
Booking
Makes booking the easy next step.
Wherever someone is on your site, booking is one tap away. No hunting for your link, no back and forth over a time.
Getting found
Helps new clients find you on Google.
Your town and your services go in the way Google looks for them, so you show up when someone nearby searches for what you do. No ads.
You don't have to know how any of this works. That's our job. We build it and set it up, and it keeps working while you're with a client.
The templates
Five looks. All built the same way.
Every look has the same pages underneath: a home page that answers what clients ask, your services with prices, a page for each main service, your transformations, about, and how to reach you. Each one comes as a full site or a single page. Four of these work for any beauty service, whatever the demo happens to show. Colorway is the one built for nails. Pick the look that fits how you work, and we make it yours: your name, your colors, your photos, your services, your prices.
The Stylist
Editorial|Story-led|Consultation first
For the pro whose work sells itself, with a consultation before the booking.
Shown here as a color and extensions studio.
Colorway
Nails|Gel|Nail art
Bold and graphic, for work where the color is the whole point.
The one built for nails, with a shade library.
Halo
Calm|Earthy|Service-led
Quiet and photo-led, with room to explain your prep and your aftercare.
Shown here as a braiding studio.
Muse
Romantic|Formal|Date-led
Soft and formal, built for work people book a date for.
Shown here as a bridal makeup artist.
Bloom
Clean|Structured|Easy to read
Straightforward and easy to read. Where we start most pros.
Shown here as a lash, brow and skin studio.
More looks on the way for barbers and skin. Every one is built the same way.
Meet the founder
Hi, I'm Joanna. I built this for people like me.
I'm an independent hairstylist. For years, the online version of my business never matched the work I did in the chair. A half-built site, a link in my bio, nothing that showed a new client why to trust me.
Most of us were never taught what a website is supposed to do, so it ends up last on the list. I wanted the opposite: a site built on purpose, with someone to explain the why behind every part of it.
That's Her Branding. We design it, write it, set it up so people find you on Google, and host it. If you do beauty for a living, this was built for you.
Joanna Idaly.
Founder of Her Branding
How it works
Done for you, start to finish.
You send us the details. We do the building, the writing, and the setup, then keep it running. You stay in the chair.
Pick your look
Start from a template we built and proved with real beauty pros, not a stock theme. Pick the one that fits how you work.
We build it for you
We design the pages, write every line in your voice, place your photos, and set up your city and services for Google. You read all of it before it goes live.
You go live
We host it and connect your booking link and your domain. After that, edits are on us. Change a price or swap a photo, just send a note.
What's included
In every site we build.
One page or a full set, every Her Branding site is built on the same foundation.
A look built around your work
Your name, your colors, your photos. Not a stock theme five other pros in your town are already using.
Words with a job to do
Every line answers a real question or points someone toward booking. No filler, no leftover placeholder text.
Booking always one tap away
Your prices, hours, and policies up front, with your real booking link on every screen.
Set up to be found on Google
Your city and your services go in the way Google looks for them, from the day you go live.
Fast on a phone
Almost every client looks you up on a phone. Your site loads fast and looks right there first.
Hosted and handled
We host it and make your edits for you. Nothing to update, nothing to break, no new app to learn.
Optional add-on
Want it to answer clients too?
Your site already answers the common questions. If you want it to reply in a real conversation, add Her Assistant, a chat that answers your clients in your voice and points them to book, day or night. It's a separate product and it drops right onto your site.
See Her Assistant→The comparison
What you get, next to what you have now.
We're building our first group of pros now, so there are no reviews to show yet. Just the honest comparison.
Pricing
Two sizes. Both done for you.
Same site, built the same way. The only difference is how much of it you need. One setup we handle, then a flat monthly to host it and make your edits.
Essential
One clear page that answers your clients and gets them booked.
Payment plans available at checkout.
Solo pros who want one beautiful page that does the work.
Signature
Multi-pageA full site with room for your services, your work, and your story.
Payment plans available at checkout.
Pros whose services and portfolio deserve their own pages.
Launch pricing, locked in for you. Standard setup is $1,000 for Essential and $1,200 for Signature. Not sure which one fits? Tell us about your business.
Questions, answered
A real website, built for you. Your photos, your services, your prices, and every line written to answer a client's question or point her toward booking. We set it up so new clients find you on Google, then we host it and make your edits. You get a finished site, not an empty builder.
Ready for a website
built on purpose?
We design it, build it, write it, and host it. Launch pricing starts at $799 plus $39/mo. No contract. Cancel anytime.
Questions before you buy? Send us a note.